At the end of the paper, please include in your conclusions a summary of what you feel is the Distinctive Competency of the company, and what are the potential issues. You may want to read through your external paper to point you to issues that may be related to and give light to issues in the functional areas. Please no recommendations yet in the internal analysis paper. List your references
Your paper should be formatted in the 7th edition APA style and include references as required.