In the early 1990s McDonald’s helped create a joint venture between international french fries supplier Lamb Weston and India-based Tami Foods. The joint venture invested 10 million dollars to set up the first french fries line in the country. This money was invested in land, plant and machinery. Given the challenges around raw material quality and storage conditions, the joint venture focused on identifying and growing a suitable variety of potato for making MacFries. New storage facilities were created to help store potatoes in the right conditions. However, the huge investment of time and money to produce MacFries had failed because the company could not grow the right variety of potato. McDonald’s could not open its first store without MacFries on the menu.
CJUS820-Research Paper: Civilization and Traditional Jihad Assignment
Introduction o Provide a brief introduction about the key elements in the paper.