McCain conducted regional trials to locate the ideal growing area and experimented with 13 types of potatoes to pinpoint the right variety. They also conducted management trials to identify the best combination of growing practices, and storage trials to figure out the best protocol for storing potatoes. The new drip irrigation techniques used 33 percent less water than traditional flood irrigation. By 2011, around 100,000 acres were under drip or sprinkler irrigation compared with just 67 acres in 2002. The company transformed storage practices by applying a potato sprout suppressant in combination with using controlled temperature storage. This helped to avoid deterioration in potato quality during storage. Local government also subsidy farmer to buy drip irrigation system.
case study
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