McDonald’s opened itsrestaurants in Delhi and Mumbai in 1996, only after years of developing the supply chain and knowledge of the Indian market. The company focused on four key principles: quality, service, cleanliness, and value. In the Indian market, the quality of ingredients was the big challenge. Most agricultural products were grown for home consumption, so they did not conform to standards required for processing. After years of setting up the foundation, McDonald’s fumed its focus to building food, safety and quality standards, meeting service standards, and clearing bottlenecks in the supply chain. Growth accelerated compounded annual growth was around 31 to 35 percent from 2003 to 2011. McDonald’s began to focus more attention on filling capacity needs, adjusting supply and service models, and localizing its products.
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