With the India supply chain, the company used a mix of international suppliers, local supplies, and joint ventures. This was critical since all the elements, from the menu, cost structure and overall economics were very different from their counterparts m the U S. The joint venture model, where McDonald’s corporate partnered with local entities, was typical of how McDonald’s operated in many international markets. Many items, from sandwich sauces, chicken and vegetable patties to distribution center services were developed through joint ventures between local suppliers and an international McDonald’s supplier. In some cases, McDonald’s could rely on 100 percent domestic sources, such as with fish patties, dairy mixes, and buns. If 100% were local sources or partnerships could not satisfy McDonald’ s needs, the company resorted to imports.
case study
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