Given McDonald’s aggressive growth plans and limitations on import quantities under one license, McDonald’s invited another one internationalsuppliers, McCain, to double the importsupply. McCain was also allowed to import 800 metric tons of frozen french fries, which it sourced from its plants in the U.S., New Zealand and Europe. Both Lamb Weston and McCain were then helping Import french fries to serve the growing demand for McDonald’ s in India. By 1999, the quantity restriction was removed by the government. However, the steep import duties and unfavorable exchange rate meant that fries would continue to be an expensive item unless localized. Relying on imports was not a tenable strategy
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