Introduction to Logistics and Supply Chain Management

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In 2007, McCain was finally able to produce fries that met McDonald’s specifications. McCain doing what everyone said was not possible. Most potato-growing experts McDonald’ s had consulted in the past said that India could never grow the one of potato needed to make a MacFries. But against all odds, and after years of effort, McCain made this happen. By 2008, 30 percent of McDonald’s India’s supply was being manufactured locally and grown to 75% by 2010. McDonald’s benefited from using local fries with 30 percent lower cost structure and no exposure to the fluctuating exchange rate.

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